The Brief
FusePump’s eager teams were given a simple aim: to use Secret Escapes’ travel product data to solve a marketing challenge. Their solution could apply to any one of the following areas…
Content
Using existing data along with third party APIs as a source for creative and engaging content, whether on-site or off-site.
Research
Understanding trends in customer data sets, and turning browsers into subscribers with engaging digital marketing assets.
Personalisation
Combining data sets to offer up an exceptional user experience, encouraging sign-ups and holiday bookings.

Discovery
Helping customers discover Secret Escapes and the products they offer, improving the process of finding the perfect holiday.
Merchandising
Improving the user experience with engaging tools for gathering information about users, and helping them find the ideal offer.
Social Media
Getting product information in front of fans and followers in a clever way, and aiming for a winning solution that can be used across social platforms.